STUDIO

LES







Nuself

2022







︎ Art Direction
︎ Graphic design
︎ Visual brand concept


BRIEF

The case was to create the visual style to reflect Nuself's philosophy, mission and aesthetics.

ABOUT NUSELF 

     philosophy
Aesthetics, style and authenticity. NUSELF is the e-shop with its own lifestyle media for those who take care of themselves and strive for a conscious life filled with harmony.
     mission
To support modern women and to help them find their inner freedom, to live consciously while being in balance with the world.
     aesthetics
Low-key luxury fashion, expert selection of niche skincare and wellness products and designer homeware.

SOLUTION

Visual style with the use of simple and minimalistic shapes, natural elements and colors was being developed for Nuself project. The forms themselves are cut out of paper and scanned, in order to retain sort of natural randomness and imperfection.
Each of the signature elements created may take center place in any Nuself private label product’s packaging or advertising medium’s visual materials.

nuself.ru


︎

ELLE RUSSIA
2017-2022

︎ Redesign
︎ Layout
︎ Art Direction
 

Elle, women's fashion magazine founded in France in 1945 by Pierre Lazareff and his wife Hélène Gordon and owned by the Lagardère Group of France. Its name is the French word for “she.” ... The magazine also serves as a shopping guide for designer clothing, jewelry, skin products, and beauty merchandise

Covers

2017-2022
 




︎ Art Direction
︎ Layout


Elle, women's fashion magazine founded in France in 1945 by Pierre Lazareff and his wife Hélène Gordon and owned by the Lagardère Group of France. Its name is the French word for “she.” ... The magazine also serves as a shopping guide for designer clothing, jewelry, skin products, and beauty merchandise

Collage on advertisements 





ELLE 
2020
︎ Set design
︎ Art Direction

Photo:   Velentin Zolotuhin

©MMXXI
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